Morning Light Strategy is an insights and strategy agency that helps clients maximize their growth potential among the fast-growing segment of people aged 50+
(November 20, 2024)
Watch or listen to Dana Keilman (CEO) and Nicole Munsey (President) of Morning Light Strategy on the latest episode of Conversations on Retail, hosted by Matt Fifer (Founder & Chief Conversation Starter) as they discuss Why the Senior Consumer is the Shiny New Thing.
The Morning Light Strategy founders discuss the blind spot they see in the consumer goods and retail spaces when it comes to Older Adults, and why the Older Adult segment is a large and high-value opportunity.
“Any kind of life change introduces opportunities for brands and retailers; we saw that brands weren't paying attention to all of the new experiences and life events that happen after age 50 - we launched Morning Light Strategy to help them change that ."
Dana Keilman, Co-Founder & CEO
In this episode, we discuss the economic opportunity among Older Adults, address some common misperceptions about the 50+ demographic, and highlight some global examples of retailers getting it right when it comes to addressing the needs and shopping behaviors of Older Adults.
In addition, we share some guidance on how to get started understanding your organization's opportunities in the context of an aging population and how we leverage our Future50 Growth Framework to help our clients accelerate their growth among Older Adults by better understanding them, innovating for them, and communicating with them.
Want to learn more?
We'd be happy to talk in more detail and/or coordinate a broader learning session about why retailers should be thinking of Older Adults as the Shiny New Thing.
Contact: Nicole Munsey (773) 386-0298, info@morninglightstrategy.com
About Morning Light Strategy: Morning Light Strategy is an insights & advisory agency on a mission to help brands and organizations plan and position for the global shift toward an older demographic. We help our clients make the strategic business, marketing and innovation decisions that will accelerate their growth among 50+ consumers and their caregivers. To learn more, visit: www.morninglightstrategy.com
About Conversations on Retail: Join the conversation on this one-of-a-kind platform where retailers, their suppliers, solution providers, and other industry experts gather to exchange ideas, insights, and best practices while growing their professional network...one conversation at a time.. To learn more, visit: www.conversationsonretail.com
