Accelerate Your Growth in the 50+ Market
What We Do
Our Strategic Insight & Advisory Services are grounded in the belief that the strategic path to future success for any organization is found at the intersection of understanding, innovating for, and communicating with Older Adults and their caregivers.
Future50
Growth Framework
Our proprietary framework based on 3 strategic pillars to accelerate growth among older adults.
Future50
Growth Framework
Understand
Build your strategic foundation for the future with organizational alignment based on consumer intelligence about people aged 50+ and their caregivers.
Plan For
Assess your organization's current practices, create empathy within your team and identify strategic focus areas.
Learn About
Generate foundational intelligence about people aged 50+ and their caregivers.
Future50
Growth Framework
Understand
Build your strategic foundation for the future with organizational alignment based on consumer intelligence about people aged 50+ and their caregivers.
Plan For
Assess your organization's current practices, create empathy within your team and identify strategic focus areas.
Learn About
Generate foundational intelligence about people aged 50+ and their caregivers.
Solutions Include:
Plan For
Assess current practices, create empathy in your team & identify strategic focus areas.
Learn About
Generate foundational intelligence about people aged 50+ and their caregivers.
Organizational Analysis
Audit of current marketing, innovation, & research practices vis a vis Future50 Growth Framework
Focus Area ID
Identification & prioritization of strategic focus areas within the Future50 Growth Framework
Organizational Learning & Alignment
Development and delivery of content for training sessions, workshops, & speaking engagements
Audience Insight
Uncover insight into the who, what, where, why and how of your target audience
Segmentation Analysis
Identify the right people, needs, jobs-to-be-done or occasions that fit your products/services
Journey Mapping
Strategically impact your user, shopper, resident or patient at the right moment(s) in the decision journey
Future50
Growth Framework
Understand
Build your strategic foundation for the future with organizational alignment based on consumer intelligence about people aged 50+ and their caregivers.
Plan For
Assess your organization's current practices, create empathy within your team and identify strategic focus areas.
Learn About
Generate foundational intelligence about people aged 50+ and their caregivers.
Future50
Growth Framework
Innovate
Develop and launch new products, services & business models to meet the needs of people aged 50+ and their caregivers.
Modify For
Adapt existing offerings to better meet the needs of people aged 50+ and their caregivers.
Build For
Innovate specifically for the needs of people aged 50+ and their caregivers.
Solutions Include:
Modify For / Build For
Innovate new offerings or adapt existing offerings to meet the needs of people aged 50+ and their caregivers.
Opportunity Discovery
Identify white space, unmet needs and assess competitive strengths & weaknesses
Product Ideation
Fill the innovation pipeline with fresh ideas
Concept/Product Optimization
Identify opportunities for your product or service to better meet users' needs
Concept Screening & Testing
Assess, refine & optimize all elements of your product concept, including positioning, claims, benefits, variants, and pricing
Product/User Testing
Ensure your product or prototype performs as expected in real-world conditions
Future50
Growth Framework
Understand
Build your strategic foundation for the future with organizational alignment based on consumer intelligence about people aged 50+ and their caregivers.
Plan For
Assess your organization's current practices, create empathy within your team and identify strategic focus areas.
Learn About
Generate foundational intelligence about people aged 50+ and their caregivers.
Future50
Growth Framework
Communicate
Optimize advertising, marketing and retail strategies & activations to reach and resonate with people aged 50+ and their caregivers.
Connect With
Develop brand positioning and activation strategies aligned with the decision journey and the ecosystem of decision makers
Speak To
Create marketing and sales materials and messages that are relevant, unique, inclusive and effective.
Solutions Include:
Connect With
Develop brand positioning and activation strategies aligned with the decision journey and the ecosystem of decision makers
Speak To
Create marketing and sales materials and messages that are relevant, unique, inclusive and effective.
Journey Mapping & Shopper Research
Identify where & when to best reach and impact the user, shopper, consumer and/or decision-maker
Brand Positioning Analysis
Build, optimize or stretch your brand based current brand perceptions relative to competition
Brand Tracking
Monitor and improve your brand or product equity, perceptions and trust among your target audience
Inclusivity Analysis
Analysis of current media, messaging, and imagery for representivity & inclusivity of older adults & caregivers
Communication Development
Identify the most compelling benefits in language that resonates
Creative, Claims, Pack Screening & Testing
Assess, refine & optimize all elements of your marketing communications
Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®
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Accelerate your Growth in the 50+ Market
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