Case Studies (List) | Morning Light Strat

Our Work

Every project starts with a real challenge. These case studies show how we've partnered with clients to uncover insights and turn them into strategies that move business forward.

Reimagining Play for the Longevity Economy

For Ageless Innovation, we explored what older adults want from in-person games - and how to modernize classics without losing their soul.

Putting Caregivers at the Center

In partnership with A Place for Mom, we elevated the voices of unpaid caregivers - helping shape internal strategy, external messaging, and a nationwide awareness campaign for National Family Caregivers Month

Redefining Preventive Wellness

We partnered with Aligned Modern Health to explore how consumers think about functional medicine - and helped build a more effective, resonant communication strategy in a crowded wellness market

What the 55+ Consumer Really Wants

We partnered with a leading food manufacturer to deepen their understanding of older adults and deliver insight-driven strategies across communication, innovation, and in-store experience.

Making Senior Living Messaging Stick

At the Senior Care Sales & Marketing Summit (SMASH) 2024, we showed how consumer research can transform senior living communications - revealing what today's 50+ audiences want to hear (and what they don't)

Let's see what we can uncover

We love digging into complex questions and finding the opportunities. If you're ready to explore what's next, let's start the conversation.

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