For a leading U.S. vitamin & supplement brand, we built a consumer-led roadmap for growth beyond its established core.

For Florajen, we helped turn a proven probiotic product into a clearer consumer and brand strategy for growth.

For PectaSol, we turned complex consumer health needs into a clearer target, brand strategy, and roadmap for activation.

We partnered with Aligned Modern Health to explore how consumers think about functional medicine - and helped build a more effective, resonant communication strategy in a crowded wellness market

In partnership with A Place for Mom, we elevated the voices of unpaid caregivers - helping shape internal strategy, external messaging, and a nationwide awareness campaign for National Family Caregivers Month

For Ageless Innovation, we explored what older adults want from in-person games - and how to modernize classics without losing their soul.

We partnered with a leading food manufacturer to deepen their understanding of older adults and deliver insight-driven strategies across communication, innovation, and in-store experience.

At the Senior Care Sales & Marketing Summit (SMASH) 2024, we showed how consumer research can transform senior living communications - revealing what today's 50+ audiences want to hear (and what they don't)

For The Arbor Company, we developed a messaging roadmap to align the masterbrand and local community voice—without losing what makes each feel personal.