The future is old.
We can help you make the strategic business, marketing & innovation decisions that will accelerate your growth among 50+ consumers and their caregivers.
What Our Clients Say
Our clients count on us to bring clarity, strategy and action - not just research. Here's what they've shared about working with us.
Jim Murphy
Sr VP of Healthcare
“The insights they delivered weren't just interesting - they were genuinely valuable and immediately actionable."
Lauren Radcliffe
Chief Marketing Officer
"Morning Light Strategy consistently over-delivered. We consider them a core business partner."
Allison Riley
Brand Manager
“We are really happy with all of the powerful statistics we got out of it, which helped shape our messaging.”
Our Strategic Insight & Advisory Services are grounded in the belief that the strategic path to future success for any organization is found at the intersection of understanding, innovating for, and communicating with Older Adults and their caregivers.
Future50
Growth Framework
Our proprietary framework based on 3 strategic pillars to accelerate growth among older adults.
What Insight Looks Like In Action
We partner with brands, innovators and organizations to uncover human truths - and turn them into strategies that move business forward.
For Ageless Innovation, we explored what older adults want from in-person games - and how to modernize classics without losing their soul.
In partnership with A Place for Mom, we elevated the voices of unpaid caregivers - helping shape internal strategy, external messaging, and a nationwide awareness campaign for National Family Caregivers Month
At the Senior Care Sales & Marketing Summit (SMASH) 2024, we showed how consumer research can transform senior living communications - revealing what today's 50+ audiences want to hear (and what they don't)
For Ageless Innovation, we explored what older adults want from in-person games - and how to modernize classics without losing their soul.
Reimagining Play for the Longevity Economy
The future is old.
An insights & advisory agency on a mission to help brands and organizations plan and position for the global shift toward an older demographic.
Our Team
Experts in human understanding
As market research industry veterans, we are dedicated to delivering strategic insights that bring people aged 50+ into marketing, strategy and innovation decisions.
Some Sectors We Work In
Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®
Find us on:
Accelerate your Growth in the 50+ Market
Navigation