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Caregiving Isn't Just a Role Anymore. It's Becoming a Life Stage.
Caregiving is often treated as something people "become" after a major event. Increasingly, it looks more like a life stage that people enter gradually - one that reshapes how they make decisions long before they identify as caregivers. For a long time, caregiving has been treated as something that begins with a clear moment. A parent has a fall. A diagnosis changes the situation. A family realizes that living independently is no longer working. Someone steps in and becom

Dana Keilman
Jul 296 min read


What I Hope We Don't Lose as Menopause Awareness Grows
We've made real progress talking about menopause. Now I'm wondering about the next phase of the conversation. How do we increase awareness without reducing every midlife experience to a single explanation?

Nicole Munsey
Jul 14 min read


What a Male Hair Loss Study Taught Us About Consumer Awareness
Many of the young men we spoke with had already spent months (or even years!) thinking about hair loss before they expected to do anything about it. They had noticed changes in friends or family members' hair, wondered whether it might happen to them, read articles, watched videos, or started forming opinions about different treatment options.

Dana Keilman
Jun 253 min read
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