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  • Writer's pictureNicole Munsey

Consumers Aged 50+ is Not a Niche Target: Uncover Your Missed Opportunity

Who you calling niche??? At 35% of the US population, consumers aged 50+ is not a niche target - but it may be your brand's blind spot. How does the size of this target compare to some other common consumer brands' marketing targets?

"Isn't the 50+ target a bit .... niche?"

People have asked us this question many times. What's the answer? Well.

Over 1/3 of the US population is a pretty big "niche".

Chart showing 35% of US population is 50+

Especially compared to other common consumer targets, like:

  • Households with Kids (39% of US households)

  • People earning more than $100,000 in income (37% of US population)

  • Cat Owners (26% of US population)

  • Gen Z (20% of US population)

  • Young Males aged 15-24 (7% of US population)

  • Young Females aged 15-24 (6% of US population)

  • Expectant Mothers (3.5% of US population)

Not to mention all the types of brand and market targets we've seen over the years, from Men with Facial Hair to Menstruating Women to Frequent Fliers to Moms with Kids aged 3-12 to Dandruff Sufferers to Gamers to RV owners to Single Family Homeowners to .... you get the picture; the list goes on and on.

At 35% of the US population, the 50+ Consumer is not a niche, but it may be your brand's blind spot.

Which is why we ask our clients...

"Isn't the 50+ target a bit .... of a missed opportunity?"

Uncover your opportunities among the 50+ consumer.

Click here to get started.

About:  Morning Light Strategy is an insights-based strategic consultancy that helps AgeTech, Senior Living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants and opinions of 50+ adults and their caregivers.  To learn more, visit:


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