top of page

Our Insights 

Download our latest reports, presentations & whitepapers 

The NextGen Consumer

The NextGen Consumer Report Cover Page

Why the Senior Consumer is the Shiny New Thing

Published: April, 2024

The future is old. If your brand is only focusing on Millennials and Gen Z, then you're missing out on the largest, fastest growing, and most valuable consumer demographic: the 50+ consumer.

Brand Trust Among 50+

Brand Trust Among 50+ Report Cover Page

US: Insights & Implications

Published: June, 2024

Which brands do Older Adults in the US really trust? Our latest research unveils some eye-opening insights into the trusted brands of people aged 50+. Out of the 148 unique top-of-mind brands trusted most by this demographic, not a single one of them falls into categories traditionally aimed at Older Adults.

bottom of page