Morning Light Strategy is an insights and strategy agency that helps clients maximize their growth potential among the fast-growing segment of people aged 50+
(Chicago, IL / May 7, 2024)
Listen to Dana Keilman (CEO) and Nicole Munsey (President) of Morning Light Strategy on the In Clear Focus Podcast hosted by Adrian Tennant (Chief Strategy Officer, Bigeye Agency).
The Morning Light Strategy co-founders discuss the untapped potential of the 50+ consumer segment, which they dub "The NextGen Consumer."
Debunking common myths and misperceptions about the older adult audience, Dana and Nicole discuss the market opportunities and the ways in which brands can build for, modify for, connect with and speak to older adults and their caregivers.
“50+ doesn't mean Boomers anymore. And I think we all need to adjust that mindset accordingly. Gen X is now over 50. I'm a Millennial, and I'll be over 50 in 8 years. And that's going to have a lot of implications..."
Nicole Munsey, Co-Founder & President
“Because of lower birth rates & longer life expectancies, it means that as we continue to get older, we're all contributing to the growth of the 50+ demographic, whereas the growth of the 18-34 segment is really staying flat."
Dana Keilman, Co-Founder & CEO
Key Topics Discussed in the 35-minute episode include:
An Introduction to the 50+ consumer market
Marketing Budget Allocation for 50+ consumers
Morning Light Strategy's approach to researching the 50+ market
Morning Light Strategy's client engagement examples
Media Planning Insights for reaching the 50+ consumer
Developing creative messaging for 50+ consumers
Opportunities for brands to connect with the 50+ consumer
Morning Light Strategy's involvement with AgeTech Collaborative™ from AARP®
Focusing on needs over demographics for 50+ consumers
Future plans for Morning Light Strategy
Want to learn more?
We'd be happy to talk in more detail and/or coordinate a broader learning session for your team or organization.
Click here to continue the conversation about The NextGen Consumer
Contact: Nicole Munsey (773) 386-0298, info@morninglightstrategy.com
About Morning Light Strategy: Morning Light Strategy is an insights-based strategic consultancy that helps AgeTech, Senior Living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants and opinions of 50+ adults and their caregivers. To learn more, visit: www.morninglightstrategy.com
About bigeye: bigeye is a strategy-led, full-service creative agency scaling brands into bigger, brighter, bolder engines or content and commerce. Services include market intelligence, creative, content creation, media and commerce. To learn more, visit: www.bigeyeagency.com
