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The Longevity Economy is Redefining Wellness: Are You Keeping Up?
Wellness isn't a trend. It's a shift.
For years, "wellness" has been treated as a trend driven by optimization culture - green juices, step counts, mindfulness apps, and supplements curated for 30-somethings chasing peak performance. But there's a bigger, more powerful shift underway: the rise of the longevity economy.

Nicole Munsey
May 123 min read


What We Learned by Studying How Older Adults Play
What should the next generation of reimagined board games designed for older adults look like?
That's the question Ageless Innovation brought to us. Known for their line of Joy for All companion pets and a growing portfolio of re-designed classic board games, Ageless Innovation wanted to explore how today's older adults, and the people who play with them, think about games

Nicole Munsey
May 62 min read


GenX: A demographic power shift that will change everything about aging
Gen X has the highest spending power of any generation. Why are they invisible in marketing?

Nicole Munsey
Apr 162 min read
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