Morning Light Strategy was recently featured in The Globe and Mail (Canada's leading national newspaper) in an article exploring why older models and celebrities are increasingly visible in fashion campaigns.

If the senior living industry wants to meet the next generation of older adults where they are, we have to ask better questions - and design around what they actually value. These platforms offer a glimpse into what that might look like. They're not finished concepts; they're directional insights. And they can spark smarter conversations around product design, programming, messaging, and brand experience.

What should the next generation of reimagined board games designed for older adults look like? That's the question Ageless Innovation brought to us. Known for their line of Joy for All companion pets and a growing portfolio of re-designed classic board games, Ageless Innovation wanted to explore how today's older adults, and the people who play with them, think about games