In the News: Morning Light Strategy on Aging & Fashion

Read the full article: Why Older Models and Celebrities are Dominating Fashion Campaigns in The Globe and Mail.

(Chicago, IL / November 20, 2025)

Morning Light Strategy was recently featured in The Globe and Mail (Canada's leading national newspaper) in an article exploring why older models and celebrities are increasingly visible in fashion campaigns.

The piece examines the growing use of well-known older figures in advertising, from luxury fashion to mass brands, and asks whether this shift reflects real progress or simply a new form of age-coded marketing.

Dana Keilman, CEO and co-founder of Morning Light Strategy, contributed expert commentary on why representation of older adults in advertising still often misses the mark.

Dana Keilman, CEO & Co-Founder

As Dana noted in the article, " Older adults want to be shown as real, relatable people, not reduced to stereotypes or exaggerated caricatures."

With adults 50+ representing a growing share of both population and spending power, brands can no longer afford superficial or outdated portrayals.

This coverage reinforces a core focus of Morning Light Strategy: helping brands move beyond ageist tropes toward more authentic, inclusive, and effective ways of engaging older consumers.

Read the full article in The Globe and Mail

"Why older models and celebrities are dominating fashion campaigns" (November 20, 2025)

Contact: Nicole Munsey (773) 386-0298,  info@morninglightstrategy.com

About Morning Light Strategy:  Morning Light Strategy is an insights & advisory agency on a mission to help brands, agencies, and innovators understand consumers through the lens of life transitions - reframing aging, caregiving, and longevity as opportunities for growth and connection. 

To learn more, visit: www.morninglightstrategy.com