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Midlife Women: The most powerful market force you're still overlooking
Midlife women are driving trillions in spending. Why are they still missing from the strategy room?

Nicole Munsey
Mar 272 min read


The Future of Aging is the Future of Business: 4 Drivers Shaping 2025
Aging isn't just a demographic shift - it's a business shift. Here are 4 key forces shaping the 50+ market in 2025 and beyond.

Nicole Munsey
Mar 204 min read


Caregiving: The Market Force Hiding in Plain Sight
Download the PDF of this Morning Light Strategy POV. 42 million Americans provide unpaid care to an adult aged 50+. That's a population...

Nicole Munsey
Feb 282 min read
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