Dana Keilman Named WIRE's 2025 MRX Diversity Champion (Gold)

Honored at ESOMAR North America for advancing inclusion of older adults and caregivers in research and marketing.

(Washington, DC / November 7, 2025)

At the 2025 esomar Trends Horizon Conference in Washintgon, DC, Women in Research (WIRe) announced Dana Keilman (CEO of Morning Light Strategy) as the recipient of its 2025 MRX Diversity Champion Award (Gold).

Presented annually, WIRe's Diversity Champion Award recognizes leaders in the insights industry who are creating meaningful change by embedding equity, inclusion, and representation into research practice.

The award celebration was hosted in partnership with esomar and FUEL + The Focus Room.

Dana was recognized for her work to elevate the voices of older adults and caregivers - groups often underrepresented in consumer research and marketing conversations. Through her leadership at Morning Light Strategy, Dana has helpd brands, agencies, and organizations across industries see aging not as a niche, but as a powerful lens for understanding consumer needs and behaviors.

" This recognition shines a light on a part of inclusion that's still too often overlooked. Older adults and caregivers are shaping the future in our markets and communities. Ensuring their experiences are represented in research leads to better understanding, and better outcomes, for everyone."

Dana Keilman, CEO

Morning Light Strategy

Morning Light Strategy's mission is rooted in the belief that inclusion should shape innovation. From public-facing thought leadership to client research and strategic consulting, our work continues to expand how the insights industry defines diversity by bringing age, caregiving, and life stage into the inclusion conversation.

The full announcement from WIRe can be read here.

Contact: Nicole Munsey (773) 386-0298,  info@morninglightstrategy.com

About Morning Light Strategy:  Morning Light Strategy is an insights & advisory agency on a mission to help brands, agencies, and innovators understand consumers through the lens of life transitions - reframing aging, caregiving, and longevity as opportunities for growth and connection. 

To learn more, visit: www.morninglightstrategy.com