If the senior living industry wants to meet the next generation of older adults where they are, we have to ask better questions - and design around what they actually value. These platforms offer a glimpse into what that might look like. They're not finished concepts; they're directional insights. And they can spark smarter conversations around product design, programming, messaging, and brand experience.

Super Bowl 2025 Ad Scorecard: Who Scored Big on Age Representation & Who Dropped the Ball?

Listen to Dana Keilman, CEO of Morning Light Strategy on the The Research Inclusion Podcast hosted by Katrina Noelle (President, Know Resear