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  • Writer's pictureNicole Munsey

The LGBTQIA+ Future: Where Do We Go From Here?

New Pride at Every Age primary consumer research report by Morning Light Strategy brings to life the voices of the LGBTQIA+ population and examines the contrasts between the journeys experienced by Older and Younger members of the community.



Our latest insights explore Younger and Older Adult perspectives on how things should change for the LGBTQIA+ community in the future.


Older gay couple walking down the street


The LGBTQIA+ Future: What should happen over the next 20 years?


Both younger and older age groups share a vision for a future where LGBTQIA+ individuals are fully accepted and treated equally under the law.


While there are differences in emphasis and perspective, particularly around historical context and political concerns, the overall themes of equality, safety, and community unity are prevalent across both younger and older adults' hopes for the future.


  • Both age groups share a strong desire for legal equality, societal acceptance, and safety for LGBTQIA+ individuals.


  • There's a common concern about reducing hate crimes and ensuring protections against discrimination.


  • Both groups acknowledge the importance of unity within the LGBTQIA+ community and fostering constructive dialogue.


"I would hope the next 20 years, there would be NO discrimination, harassment, or unjust laws or restrictions regarding the community."

                     Age 65-74

"I just want us to be free, that's all I want - free of judgement and free of drama where we can just be us."

                     Age 25-34


While the overall themes of equality, safety, and community unity are prevalent across both younger and older adults' hopes for the future, there are differences in emphasis and perspective, particularly around historical context and political concerns.


  • Younger individuals often focus on future legal protections and societal acceptance, while older participants reflect more on historical context and present-day challenges. 


  • Older individuals tend to express broader concerns about societal attitudes and historical progress, while younger participants are more vocal about specific political issues and parties.


"I would like people to not hate LGBTQIA+ people and especially harming us simply because of our sexual orientation and/or gender identity. While equality has come a long way, we still have a good ways to go."

                     Age 55-64

"More laws should be enacted to preserve human rights and trans rights. More gender affirming care and more education regarding LGBTQIA+ rights."

                     Age 18-24



Where do We Go from Here?


Regardless of age, members of the LGBTQIA+ community share a vision for a future in which LGBTQIA+ individuals are fully accepted and treated equally under the law.


In our latest report, Pride at Every Age: Contrasting the LGBTQIA+ Journeys of Younger & Older Adults, we explore the language, identities, perceptions, opinions and insights of the LGBTQIA+ community, including how both Older and Younger Adults describe their personal journey and identity, how they perceive the journey at large over time, and what they hope and expect the future to bring.




The future is old. Are you ready?


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Research Methodology:  Online survey conducted by Morning Light Strategy on June 20-21, 2024 among a national sample of N = 100 US Adults aged 18+ that identify as LGBTQIA+ (N = 50 Aged 18-49; N =50 Aged 50+). 


About:  Morning Light Strategy is an insights & advisory agency on a mission to help brands and organizations plan and position for the global shift toward an older demographic. We help our clients make the strategic business, marketing and innovation decisions that will accelerate their growth among 50+ consumers and their caregivers.  To learn more, visit: www.morninglightstrategy.com

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