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A Morning Light Strategy Report

Pride at Every Age

Contrasting the LGBTQIA+ Journeys of Younger & Older Adults

Published: June 2024

During Pride Month, brands often talk about LGBTQIA+ people, but how often do we hear directly from those individuals?

Our latest insights bring to life the voices of the LGBTQIA+ population and examine the contrasts between the journeys experienced by Older and Younger members of the community.

Explore the language, identities, perceptions, opinions and insights of the LGBTQIA+ community, including how both Older and Younger Adults describe their personal journey and identity, how they perceive the journey at large over time, and what they hope and expect the future to bring.

Pride at Every Age

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Key Takeaways Include:

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1 / Across age groups, people express a mixture of joy, anxiety, and resilience, capturing both the joys and the challenges of the LGBTQIA+ journey.

2 / There is a prevailing sense of optimism about acceptance and visibility, tempered with a nuanced understanding of progress and ongoing challenges, influenced by generational perspectives.

3 / Regardless of age, the LGBTQIA+ community holds a shared vision for a future in which all individuals are fully accepted and treated equally under the law.

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Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®

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