Morning Light Strategy is an insights and strategy agency that helps clients maximize their growth potential among the fast-growing segment of people aged 50+
(July 12, 2024)
Listen to Dana Keilman, CEO of Morning Light Strategy on the The Research Inclusion Podcast hosted by Katrina Noelle (President, Know Research) and Kristin Spraggins (Director, The Band Consultancy).
The Morning Light Strategy Founder discusses the Older Adult population in the context of research inclusion as well as the whitespace opportunities around aging and caregiving.

“Aging is an intersectional space of inclusion. Everyone gets older - a commonality that merges us all."
Dana Keilman, Co-Founder & CEO
In this episode, Dana shares what she is passionate about when it comes to inclusive insights, highlights her own personal experiences that led to the creation of Morning Light Strategy, and shares recommendations for others trying to increase inclusivity in their consumer research, marketing and innovation practices.
Want to learn more?
We'd be happy to talk in more detail and/or coordinate a broader learning session about the Aging white space for your team or organization.
Contact: Nicole Munsey (773) 386-0298, info@morninglightstrategy.com
About Morning Light Strategy: Morning Light Strategy is an insights & advisory agency on a mission to help brands and organizations plan and position for the global shift toward an older demographic. We help our clients make the strategic business, marketing and innovation decisions that will accelerate their growth among 50+ consumers and their caregivers. To learn more, visit: www.morninglightstrategy.com
About TRIP: The Research Inclusion Podcast is dedicated to raising awareness of new research practices for inclusion, challenging the status quo, and identifying assumptions in the insights industry by talking to people who are pushing the boundaries in their work. To learn more, visit: www.theresearchinclusionproject.com