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  • Writer's pictureNicole Munsey

New US Agency to Focus on Older Consumers

In the US, former Ipsos execs Dana Keilman and Nicole Munsey have launched Morning Light Strategy, which will provide insights and strategic guidance for clients looking to drive growth in the 50+ market.

Dana Keilman headshot photo
Dana Keilman
Nicole Munsey headshot photo
Nicole Munsey

The founders bring more than forty years' combined experience to the new venture. Keilman was an SVP at Ipsos Innovation while Munsey also held an SVP role at Ipsos and more recently served as MD USA for Catalyx. Morning Light aims to help clients further their understanding of the needs, wants and opinions of older adults and their caregivers via a blend of qual and quant approaches. Specifically, its solutions will help to discover new growth opportunities, build foundational learning among the 50+ population, and develop & optimize new products, services and marketing communications for these older consumers...

Read the full press release on mrweb

About:  Morning Light Strategy is an insights-based strategic consultancy that helps AgeTech, Senior Living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants and opinions of 50+ adults and their caregivers.  To learn more, visit:


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