US - Former Ipsos and Catalyx executives Dana Keilman and Nicole Munsey have established Morning Light Strategy, an insights and strategy agency specialising in the 50+ market, in response to what they call a "glaring deficiency" in planning and innovation.
Based in Chicago, Morning Light Strategy offers qualitative and quantitative research services...
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About: Morning Light Strategy is an insights-based strategic consultancy that helps AgeTech, Senior Living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants and opinions of 50+ adults and their caregivers. To learn more, visit: www.morninglightstrategy.com