Experts in human understanding

For the past 25 years, Dana has worked with Fortune 500 clients to develop and launch new products and services.  

​

For Dana, innovation is grounded in thoroughly understanding people's needs and identifying opportunities for her clients to meet those needs better than competitive options.  Dana optimizes initiatives for a successful launch by defining the core consumer target, ensuring the proposition is communicated clearly and the users' experience meets expectations.

Nicole is an innovative, senior human insights leader with a proven track record of consultative business growth.

​

Nicole is adept at delivering strategic recommendations that enable clients to position their brands for success.  Nicole is a trusted advisor to senior-level marketers (including C-Suite) and insights clients.  Her 20+ years of consultation span a wide variety of business challenges across sectors, including FMCG, Durables, and Pharma.