Our Work
Some examples of how we have helped our clients shape their innovation and go-to-market strategy using inputs from buyers and users.
Pre-Launch User Testing
Personal Hygiene: Ensuring a successful product launch
Based on in-situ user testing, we uncovered opportunities for product performance improvements in order to better deliver against key competitors. We also identified the key marketing messages that would communicate product relevance and help the new launch stand out from competition.
Brand Tracking
Senior Living: Measuring the strength of an ad campaign
Following a re-brand and updated advertising campaign, we measured awareness and perceptions of a senior living community among prospective residents. Our analysis not only showed that awareness had increased, but that the brand equity and consideration had also improved.
Segmentation + Optimization +
Comms Development
Fitness Tech: Designing a new product
Using a multi-phase process, we first identified the target audience for the new idea. Then, working with the target, we determined the right mix of features and capabilities to drive interest. Finally, we unlocked the right way to talk about the disruptive new product to motivate consumer adoption.
Brand Positioning + Concept Screening + Pack Testing + User Testing
Consumer Products: Building the go-to-market strategy
Using an iterative test & learn process, we identified the winning product formula, product & pack design, and brand positioning that allowed our client's product to be adapted and successfully launched into the Chinese market.
Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®
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