Accelerate Your Growth in the 50+ Market
Our Work
Pre-Launch User Testing
Personal Hygiene: Ensuring a successful product launch
Based on in-situ user testing, we uncovered opportunities for product performance improvements in order to better deliver against key competitors. We also identified the key marketing messages that would communicate product relevance and help the new launch stand out from competition.
Brand Tracking
Senior Living: Measuring the strength of an ad campaign
Following a re-brand and updated advertising campaign, we measured awareness and perceptions of a senior living community among prospective residents. Our analysis not only showed that awareness had increased, but that the brand equity and consideration had also improved.
Segmentation + Optimization +
Comms Development
Fitness Tech: Designing a new product
Using a multi-phase process, we first identified the target audience for the new idea. Then, working with the target, we determined the right mix of features and capabilities to drive interest. Finally, we unlocked the right way to talk about the disruptive new product to motivate consumer adoption.
Brand Positioning + Concept Screening + Pack Testing + User Testing
Consumer Products: Building the go-to-market strategy
Using an iterative test & learn process, we identified the winning product formula, product & pack design, and brand positioning that allowed our client's product to be adapted and successfully launched into the Chinese market.
Our Solutions
Our Strategic Insight & Advisory Services are grounded in the belief that the strategic path to future success for any organization is found at the intersection of understanding, innovating for, and communicating with Older Adults and their caregivers.
Future50
Growth Framework
Our proprietary framework based on 3 strategic pillars to accelerate growth among older adults.
Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®
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Accelerate your Growth in the 50+ Market
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