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Accelerate Your Growth in the 50+ Market

Our Work

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Pre-Launch User Testing

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Personal Hygiene: Ensuring a successful product launch

Based on in-situ user testing, we uncovered opportunities for product performance improvements in order to better deliver against key competitors.   We also identified the key marketing messages that would communicate product relevance and help the new launch stand out from competition.

Brand Tracking

Senior Living: Measuring the strength of an ad campaign

Following a re-brand and updated advertising campaign, we measured awareness and perceptions of a senior living community among prospective residents.  Our analysis not only showed that awareness had increased, but that the brand equity and consideration had also improved.

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Segmentation + Optimization +

Comms Development

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Fitness Tech: Designing a new product

Using a multi-phase process, we first identified the target audience for the new idea.  Then, working with the target, we determined the right mix of features and capabilities to drive interest.  Finally, we unlocked the right way to talk about the disruptive new product to motivate consumer adoption.

Brand Positioning + Concept Screening + Pack Testing + User Testing

Consumer Products: Building the go-to-market strategy

Using an iterative test & learn process, we identified the winning product formula, product & pack design, and brand positioning that allowed our client's product to be adapted and successfully launched into the Chinese market.

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Our Solutions

Our Strategic Insight & Advisory Services are grounded in the belief that the strategic path to future success for any organization is found at the intersection of understanding, innovating for, and communicating with Older Adults and their caregivers.

Visualization of Morning Light Strategy Future50 Growth Framework which is a circle divided into 3 pillars, each of which is further divided into 2 pie slices

Future50

Growth Framework

Our proprietary framework based on 3 strategic pillars to accelerate growth among older adults.

Understand

Build your strategic foundation for the future with organizational alignment based on consumer intelligence about peopled aged 50+ and their caregivers

Innovate

Develop and launch new products, services & business models to meet the needs of people aged 50+ and their caregivers

Communicate

Optimize advertising, marketing and retail strategies & activations to reach and resonate with people aged 50+ and their caregivers

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Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®

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Accelerate your Growth in the 50+ Market

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