What should the next generation of reimagined board games designed for older adults look like? That's the question Ageless Innovation brought to us. Known for their line of Joy for All companion pets and a growing portfolio of re-designed classic board games, Ageless Innovation wanted to explore how today's older adults, and the people who play with them, think about games

Gen X has the highest spending power of any generation. Why are they invisible in marketing?

Does your end user think your AgeTech innovation will make things easier for them?  Or do they think it will add complexity?