A Morning Light Strategy POV
4 Questions about Your AgeTech Innovation
Key Questions to Ask Before Your Launch
Published: November 2024
In this paper, we explore 4 critical questions AgeTech innovators should be asking about their AgeTech before going to market to ensure you are creating consumer relevance and maximizing your in-market potential.
We break down each of the 4 critical questions into relevant components and demonstrate the crucial importance of ensuring the questions are answered from the perspective of potential users, not from the innovator’s perspective.
Finally, we outline how primary consumer research can help uncover the answers to the big questions and provide the innovation & marketing guidance AgeTech innovators need to succeed.
Click here to access file
Get This Report
Key Takeaways Include:
1 / You can’t meet consumer needs if you don’t talk to consumers to learn what they are. Innovators should stop and take stock of whether they have unbiased input from many people who could be users and buyers of your AgeTech.
2 / The more behavioral change your innovation requires on the part of the user, the harder your go-to-market strategy needs to work and the longer your adoption curve will be.
3 / In order to create and market a successful solution, AgeTech innovators need to understand to what extent potential users will find the innovation easy and convenient to adopt and use instead of whatever they are doing today to meet that need.
Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®
Find us on:
Accelerate your Growth in the 50+ Market
Navigation