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  • Writer's pictureNicole Munsey

Morning Light Strategy joins the AgeTech Collaborative™ from AARP®

Morning Light Strategy is an insights and strategy agency that helps clients maximize their growth potential among the fast-growing segment of people aged 50+


(Chicago, IL / April 18, 2024)

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Morning Light Strategy, founded by Dana Keilman (CEO) and Nicole Munsey (President), joins the AgeTech Collaborative™ from AARP® as a business service.

AgeTech Collaborative™ from AARP® is an unparalleled innovation ecosystem bringing together cutting-edge thinkers in the longevity tech space to champion meaningful advances so that everyone can choose how they live as they age. AARP’s decades of exclusive longevity insights, the breakthrough collaborative ecosystem and community of innovators positions the AgeTech Collaborative to lead the future of AgeTech. 

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As a startup ourselves, we're delighted to bring AgeTech innovators our expertise in consumer insights and market research."

Dana Keilman, Co-Founder and CEO

As a business service in the AgeTech Collaborative™ from AARP®, Morning Light Strategy aims to help AgeTech innovators maximize their AgeTech innovation growth potential by giving them the Strategic Insights and Innovation & Marketing Guidance they need to succeed in market.

Through bespoke consumer research engagements, Morning Light Strategy can help AgeTech developers more deeply understand the needs, wants, behaviors and opinions of adults aged 50+ and their caregivers - and convert those insights into strategic recommendations on how to optimize their innovation and marketing.

AgeTech Collaborative™ from AARP® members receive 10% of all services and a free 25-minute no-strings advisory session to discover the types of consumer research that can best help them achieve their specific business goals.

Contact: Nicole Munsey (773) 386-0298,

About:  Morning Light Strategy is an insights-based strategic consultancy that helps AgeTech, Senior Living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants and opinions of 50+ adults and their caregivers.  To learn more, visit:


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Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®

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