Morning Light Strategy Certified by the Women's Business Enterprise National Council

Morning Light Strategy is an insights & advisory agency that helps clients maximize their growth potential among the fast-growing segment of people aged 50+

(Chicago, IL / July 3, 2025)

Morning Light Strategy, founded by Dana Keilman (CEO) and Nicole Munsey, is proud to announce national certification as a Women's Business Enterprise by the Women's Business Development Center - Midwest (WBDC), a regional certifying partner of the Women's Business Enterprise National Council (WBENC). WBENC is the gold standard for women-owned business certification in the United States.

“WBENC certification is a meaningful milestone for us. As a women-owned insights and strategy firm, we help brands connect more meaningfully with midlife and older consumers. This recognition will help open doors to work with companies that value inclusion in their research partners."

Dana Keilman, Co-Founder and CEO

The WBENC standard of certification implemented by the Women's Business Development Center - Midwest (WBDC) is a meticulous process, including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated, and controlled by a women or women, and that the business has the appropriate structure and strategic business planning and implementation in place

By including women-owned businesses among their suppliers, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier diversity programs, which in turn empowers women as leaders and brings about a more diverse, balanced, and sustainable economy.

Contact: Nicole Munsey (773) 386-0298,  info@morninglightstrategy.com

About Morning Light Strategy:  Morning Light Strategy is an insights & advisory agency on a mission to help brands and organizations plan and position for the global shift toward an older demographic. We help our clients make the strategic business, marketing and innovation decisions that will accelerate their growth among 50+ consumers and their caregivers. 

To learn more, visit: www.morninglightstrategy.com

About WBENC:  Founded in 1997, WBENC is the nation's leader in women's business development and the leading third-party certifier of businesses owned and operated by women, with more than 18,000 certified Women's Business Enterprises, 14 national Regional Partner Organizations, and more than 500 Corporate Members, most of which are Fortune 500. Thousands of corporations representing American's most prestigious brands, as well as many states, cities, and other entities, look for and accept WBENC Certification. Through the Women Owned initiative, WBENC also is a leader in supporting consumer-oriented female entrepreneurs and those who do business with them by raising awareness for why, where, and how to buy Women Owned. 

For more information, visit: www.wbenc.org and www.buywomenowned.com