For Second Year in a Row, Morning Light Strategy Leads National Caregiving Research for A Place for Mom
- Nicole Munsey
- Dec 1, 2025
- 2 min read
The 2025 State of Caregiving Report highlights important findings about family caregiver challenges.
(Chicago, IL / December 1, 2025)
Caregiving in the US continues to evolve, shaped by longer lifespans, changing family dynamics, and growing pressure on informal caregivers. For the second year in a row, Morning Light Strategy partnered with A Place for Mom to conduct a national study exploring how caregivers experience this reality day to day.
The findings from this year's research informed A Place for Mom's newly released 2025 State of Caregiving Report, which examines caregiving not just as a set of tasks, but as a lived consumer journey shaped by emotion, tradeoffs, and ongoing decision-making.
Click here to view or download the full report
Building on a multi-year research partnership
Following our initial caregiving study with A Place for Mom in 2024, this second wave of research reflects a continued commitment to understanding caregivers as people navigating complex roles, responsibilities, and life transitions.
While each annual study captures a fresh snapshot of caregiving today, one throughline remains consistent: caregiving decisions do not happen in isolation. They unfold over time, influenced by family dynamics, financial realities, emotional strain, and access to information and support.
This year's work builds on that foundation with new data, updated perspectives, and continued focus on how caregivers experience care planning in real life.
Research designed for public understanding and real-world impact
This study was designed to support a public-facing report intended for broad audiences, including caregivers themselves, industry leaders, and policymakers. The insights from the 2025 State of Caregiving Report have already contributed to national conversation around caregiving, including coverage in Forbes.
Why this work matters
Caregiving touches millions of households, yet is often framed narrowly or abstractly. By grounding this research in caregivers' lived experiences, the goal is to create a clearer, more human understanding of what caregiving looks like today and where support systems fall short.
Contact: Nicole Munsey (773) 386-0298, info@morninglightstrategy.com
About Morning Light Strategy: Morning Light Strategy is an insights & advisory agency on a mission to help brands, agencies, and innovators understand consumers through the lens of life transitions - reframing aging, caregiving, and longevity as opportunities for growth and connection.
To learn more, visit: www.morninglightstrategy.com
About A Place for Mom: A Place for Mom is a leading online platform connecting families searching for senior care with a team of experienced local advisors providing insight-driven, personalized solutions. As the nation's leading senior advisory service, A Place for Mom's mission is to enable caregivers to make the best senior living decisions for their loved ones.
To learn more, visit: www.aplaceformom.com
