top of page


For Second Year in a Row, Morning Light Strategy Leads National Caregiving Research for A Place for Mom
For Second Year in a Row, Morning Light Strategy Leads National Caregiving Research for A Place for Mom

Nicole Munsey
Dec 1, 20252 min read


The Future of Aging is the Future of Business: 4 Drivers Shaping 2025
Aging isn't just a demographic shift - it's a business shift. Here are 4 key forces shaping the 50+ market in 2025 and beyond.

Nicole Munsey
Mar 19, 20254 min read


Caregiving: The Market Force Hiding in Plain Sight
Download the PDF of this Morning Light Strategy POV. 42 million Americans provide unpaid care to an adult aged 50+. That's a population...

Nicole Munsey
Feb 28, 20252 min read
bottom of page