Caregiving is often treated as something people "become" after a major event. Increasingly, it looks more like a life stage that people enter gradually - one that reshapes how they make decisions long before they identify as caregivers. For a long time, caregiving has been treated as something that begins with a clear moment. A parent has a fall. A diagnosis changes the situation. A family realizes that living independently is no longer working. Someone steps in and becom

For Second Year in a Row, Morning Light Strategy Leads National Caregiving Research for A Place for Mom

Aging isn't just a demographic shift - it's a business shift. Here are 4 key forces shaping the 50+ market in 2025 and beyond.