If the senior living industry wants to meet the next generation of older adults where they are, we have to ask better questions - and design around what they actually value. These platforms offer a glimpse into what that might look like. They're not finished concepts; they're directional insights. And they can spark smarter conversations around product design, programming, messaging, and brand experience.

Our research and analysis of over 1,000 unpaid caregivers of older loved ones across the US provided valuable insights...

Dana Keilman (CEO) and Nicole Munsey (President) of Morning Light Strategy lead a speaking session at SMASH 2024