We help you make the strategic business, marketing & innovation decisions that will accelerate your growth among people aged 50+ and their caregivers.
We help brands and organizations better develop and market products and services by more deeply understanding the needs, wants and opinions of older adults and their caregivers
Our Solutions




Accelerate your path to growth among the 50+ demographic with powerful insights
Strategic Insight
Discover new growth opportunities & build foundational learning among the aging population and caregivers


Category Landscape
Identify white space, unmet needs and assess competitive strengths & weaknesses

Audience Insight
Uncover insight into the who, what, where, why and how of your target audience

Segmentation
Hone in on the right people, needs or occasions that fit your products/services

Brand Positioning
Optimize or stretch your brand based on how consumers see your brand

Decision Journey
Map and strategically impact the consumer, resident or patient journey

Tracking
Monitor and improve your brand or product performance in market
Innovation & Marketing
Develop & optimize new products, services and communications for aging consumers and caregivers


Ideation
Fill the innovation pipeline with fresh ideas based on foundational learning

Idea/Concept Screening
Assess, refine & optimize your new concept or message

Communication Development
Identify the most compelling benefits in language that resonates

Package Testing
Ensure your pack drives purchase with clear communication & user-friendly design

Optimization
Identify opportunities for your product or service to better meet users' needs

User Testing
Ensure your initiative performs as expected with in-situ testing among your target
Intelligence Reports
Syndicated category & human intelligence reports that illuminate the needs of the aging population and your opportunities


The 50+ Consumer
Uncover the attitudes, needs, emotions, behaviors and lifestyles of the aging population

50+ Consumers at Home
A deeper view into the aging population at home

Category Spotlight
Discover trends, gaps and opportunities among the aging population in key categories and sectors

Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®
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Accelerate your Growth in the 50+ Market
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