We help you maximize your growth potential by embedding your buyers & users into your marketing and innovation strategies
We help AgeTech, senior living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants and opinions of older adults and their caregivers
Our Solutions
Accelerate your path to growth among the 50+ demographic with powerful insights
Strategic Insight
Discover new growth opportunities & build foundational learning among the aging population and caregivers
Category Landscape
Identify white space, unmet needs and assess competitive strengths & weaknesses
Audience Insight
Uncover insight into the who, what, where, why and how of your target audience
Segmentation
Hone in on the right people, needs or occasions that fit your products/services
Brand Positioning
Optimize or stretch your brand based on how consumers see your brand
Decision Journey
Map and strategically impact the consumer, resident or patient journey
Tracking
Monitor and improve your brand or product performance in market
Innovation & Marketing
Develop & optimize new products, services and communications for aging consumers and caregivers
Ideation
Fill the innovation pipeline with fresh ideas based on foundational learning
Idea/Concept Screening
Assess, refine & optimize your new concept or message
Communication Development
Identify the most compelling benefits in language that resonates
Package Testing
Ensure your pack drives purchase with clear communication & user-friendly design
Optimization
Identify opportunities for your product or service to better meet users' needs
User Testing
Ensure your initiative performs as expected with in-situ testing among your target
Intelligence Reports
Syndicated category & human intelligence reports that illuminate the needs of the aging population and your opportunities
The 50+ Consumer
Uncover the attitudes, needs, emotions, behaviors and lifestyles of the aging population
50+ Consumers at Home
A deeper view into the aging population at home
Category Spotlight
Discover trends, gaps and opportunities among the aging population in key categories and sectors
Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®
Find us on:
Researcher Sourcebook™
Accelerate your Growth in the 50+ Market
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