Our Approach

We approach every engagement through a bespoke lens to provide tailored solutions to your specific business needs. Our flexible mindset ensures we carefully craft the right approach to answer your challenge.

We measure success based on strategic insight and business impact, not the research method

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We engage a network of statisticians, qualitative and ethnographic specialists, and longevity/aging experts.

We use a blend of qualitative and quantitative research methods to uncover the needs, attitudes, emotions and behaviors of older adults and their caregivers.

Bringing the best thinking to every challenge

How we do it

01.

Intel

We use an agile, holistic, method-agnostic approach to generate qualitative and/or quantitative intelligence specific to your needs

02.

Insight

We transform intelligence into strategic and compelling insights using a blend of 'tried and true' and innovative analytical processes

03.

Impact

We convert insights into actionable recommendations to accelerate your growth in the 50+ market, delivered to you in dynamic, compelling visual reports and outputs tailored to your needs

Our Methods include:

Quantitative survey (digital, mail, phone, mixed method)
In-depth interviews (in-person or digital)
Focus groups (in-person or digital)
Ethnography/In-situ observation
Communities

So, why work with us?

Mail

info@morninglightstrategy.com

Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®

Find us on:

Researcher Sourcebook™

Accelerate your Growth in the 50+ Market

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