Morning Light Strategy is an insights & advisory agency that helps clients maximize their growth potential among the fast-growing segment of people aged 50+
(Chicago, IL / June 5, 2024)
Morning Light Strategy, founded by Dana Keilman (CEO) and Nicole Munsey (President), joins the Silver Marketing Association.
Silver Marketing Association is a B2B membership association for companies and individuals from all sectors, who have an interest and desire to connect with one another, and to reach & influence the mature market.
The Silver Marketing Association respects a number of guiding principles in their work to promote best practice marketing to older people. They strive to be a public voice for organizations marketing ethically to this demographic, and to lobby and campaign against injustice or inequality. See the guiding principles here.
“We are dedicated to understanding the older adult audience and amplifying their voices, and look forward to getting to know like-minded members."
Dana Keilman, Co-Founder and CEO
Morning Light Strategy is an insight & advisory agency founded on the belief that the strategic path to future success for any organization is found at the intersection of understanding, innovating for, and communicating with people aged 50+ and their caregivers.
Leveraging their Future50 Growth Framework, Morning Light Strategy can help Silver Marketing Association members, as well as other organizations, accelerate growth in the 50+ market by combining qualitative & quantitative research among 50+ consumers & caregivers together with their consumer research, strategy & analytical capabilities, supported by the expert knowledge of their senior-level founders.
“For us, joining the Silver Marketing Association also helps further broaden our network across the UK and Europe, allowing us to connect with a wider range of experts and businesses in the senior marketing field."
Nicole Munsey, Co-Founder and President
We are looking forward to contributing and learning as part of the Silver Marketing Association community.
Contact: Nicole Munsey (773) 386-0298, info@morninglightstrategy.com
About: Morning Light Strategy is an insights & advisory agency on a mission to help brands and organizations plan and position for the global shift toward an older demographic. We help our clients make the strategic business, marketing and innovation decisions that will accelerate their growth among 50+ consumers and their caregivers. To learn more, visit: www.morninglightstrategy.com
