Senior Adults | Morning Light Strat 4/5

Nicole Munsey

Apr 244 min read

4 Big Questions to Ask Yourself about Your AgeTech Innovation: Question #3 - How much are you asking users to change their behavior?

How much do your users have to change their behavior to use your AgeTech? What does that mean for you?

Nicole Munsey

Apr 162 min read

Consumers Aged 50+ is Not a Niche Target: Uncover Your Missed Opportunity

At 35% of the US population, consumers aged 50+ is not a niche target - but it may be your brand's blind spot.

Nicole Munsey

Apr 92 min read

Morning Light Strategy selected to speak at 2024 Insight Association Conference

Morning Light Strategy lead a speaking session entitled "The NextGen Consumer: Why the Senior Consumer is the Shiny New Thing Synopsis:

Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®

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