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Morning Light Strategy selected to speak at 2024 Insight Association Conference
Morning Light Strategy lead a speaking session entitled "The NextGen Consumer: Why the Senior Consumer is the Shiny New Thing Synopsis:

Nicole Munsey
Apr 9, 20242 min read


Just how BIG is 120 million people? That's the size of the US 50+ population.
The magic number is 120 million. That's the size of the 50+ population in the US alone. Just how BIG is that?

Nicole Munsey
Apr 3, 20241 min read


Adapt, Don't Ignore: Evolving Strength Training for Adults 40+
Establishing good physical training practices early is beneficial throughout life⦠but practices that are best for those in their 20s and...

Dana Keilman
Mar 6, 20243 min read
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