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4 Big Questions to Ask Yourself about Your AgeTech Innovation: Q.4 - How "Easy" is Your AgeTech?
Does your end user think your AgeTech innovation will make things easier for them? Or do they think it will add complexity?
Nicole Munsey
May 31, 20244 min read
Breaking the Stereotype: Understanding the Diverse Needs of Adults Aged 50+
Adults aged 50+ are not a monolithic group. There's more to the lives of Adults aged 50+ than age.
Nicole Munsey
May 22, 20242 min read
"Which Brand Do Consumers Aged 50+ Trust Most and Why?"
New OLDER ADULT VOICES primary consumer research by Morning Light Strategy uncovers which brand(s) people aged 50+ truly trust and why....
Nicole Munsey
May 20, 20242 min read
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