We've made real progress talking about menopause. Now I'm wondering about the next phase of the conversation. How do we increase awareness without reducing every midlife experience to a single explanation?

Perimenopause (the years leading up to menopause) is one of the most disruptive stages in a woman's life. It can affect sleep, mood, relationships, and work. It influences choices about health, money, and family. 64% of women aged 36-40 report perimenopause symptoms. Shining a light on this stage validates experiences that were once hidden. It drives new research and sparks new innovation. And it opens the door for brands and organizations to do better.

Midlife women are driving trillions in spending. Why are they still missing from the strategy room?