Many of the young men we spoke with had already spent months (or even years!) thinking about hair loss before they expected to do anything about it. They had noticed changes in friends or family members' hair, wondered whether it might happen to them, read articles, watched videos, or started forming opinions about different treatment options.

Wellness isn't a trend. It's a shift. For years, "wellness" has been treated as a trend driven by optimization culture - green juices, step counts, mindfulness apps, and supplements curated for 30-somethings chasing peak performance. But there's a bigger, more powerful shift underway: the rise of the longevity economy.

Aging isn't just a demographic shift - it's a business shift. Here are 4 key forces shaping the 50+ market in 2025 and beyond.