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4 Big Questions to Ask Yourself about Your AgeTech Innovation: Question #3 - How much are you asking users to change their behavior?
How much do your users have to change their behavior to use your AgeTech? What does that mean for you?
Nicole Munsey
Apr 24, 20244 min read
Consumers Aged 50+ is Not a Niche Target: Uncover Your Missed Opportunity
At 35% of the US population, consumers aged 50+ is not a niche target - but it may be your brand's blind spot.
Nicole Munsey
Apr 16, 20242 min read
Just how BIG is 120 million people? That's the size of the US 50+ population.
The magic number is 120 million. That's the size of the 50+ population in the US alone. Just how BIG is that?
Nicole Munsey
Apr 3, 20241 min read
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