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Breaking the Stereotype: Understanding the Diverse Needs of Adults Aged 50+
Adults aged 50+ are not a monolithic group. There's more to the lives of Adults aged 50+ than age.
Nicole Munsey
May 22, 20242 min read
"Which Brand Do Consumers Aged 50+ Trust Most and Why?"
New OLDER ADULT VOICES primary consumer research by Morning Light Strategy uncovers which brand(s) people aged 50+ truly trust and why....
Nicole Munsey
May 21, 20242 min read
4 Big Questions to Ask Yourself about Your AgeTech Innovation: Question #3 - How much are you asking users to change their behavior?
How much do your users have to change their behavior to use your AgeTech? What does that mean for you?
Nicole Munsey
Apr 24, 20244 min read
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