Many of the young men we spoke with had already spent months (or even years!) thinking about hair loss before they expected to do anything about it. They had noticed changes in friends or family members' hair, wondered whether it might happen to them, read articles, watched videos, or started forming opinions about different treatment options.

Stereotypes are often misleading when it comes to generational differences. Let's re-frame perceptions of Boomers & Gen Z in marketing

There is enough common ground between Baby Boomers and Gen Z to develop effective marketing that resonates with both groups