What should the next generation of reimagined board games designed for older adults look like? That's the question Ageless Innovation brought to us. Known for their line of Joy for All companion pets and a growing portfolio of re-designed classic board games, Ageless Innovation wanted to explore how today's older adults, and the people who play with them, think about games

Super Bowl 2025 Ad Scorecard: Who Scored Big on Age Representation & Who Dropped the Ball?

Stereotypes are often misleading when it comes to generational differences. Let's re-frame perceptions of Boomers & Gen Z in marketing