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What We Learned by Studying How Older Adults Play
What should the next generation of reimagined board games designed for older adults look like?
That's the question Ageless Innovation brought to us. Known for their line of Joy for All companion pets and a growing portfolio of re-designed classic board games, Ageless Innovation wanted to explore how today's older adults, and the people who play with them, think about games

Nicole Munsey
May 6, 20252 min read


GenX: A demographic power shift that will change everything about aging
Gen X has the highest spending power of any generation. Why are they invisible in marketing?

Nicole Munsey
Apr 16, 20252 min read


Midlife Women: The most powerful market force you're still overlooking
Midlife women are driving trillions in spending. Why are they still missing from the strategy room?

Nicole Munsey
Mar 27, 20252 min read
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