Blog Articles 4/6

Nicole Munsey

May 212 min

"Which Brand Do Consumers Aged 50+ Trust Most and Why?"

New OLDER ADULT VOICES primary consumer research by Morning Light Strategy uncovers which brand(s) people aged 50+ truly trust and why....

Nicole Munsey

Apr 244 min

4 Big Questions to Ask Yourself about Your AgeTech Innovation: Question #3 - How much are you asking users to change their behavior?

How much do your users have to change their behavior to use your AgeTech? What does that mean for you?

Nicole Munsey

Apr 172 min

Consumers Aged 50+ is Not a Niche Target: Uncover Your Missed Opportunity

At 35% of the US population, consumers aged 50+ is not a niche target - but it may be your brand's blind spot.

Morning Light Strategy is a participant in AgeTech Collaborative ™ from AARP®

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Accelerate your Growth in the 50+ Market

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