THE FUTURE IS OLD

Accelerate Your Growth in the 50+ Market

With actionable strategic recommendations and powerful insights derived from bespoke consumer research among adults aged 50+ and their caregivers

Our Solutions

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Some Sectors We Work In

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Morning Light Strategy is a participant in AgeTech Collaborative™ from AARP®

About AgeTech Collaborative™ from AARP®:

AgeTech Collaborative™ from AARP® is an unparalleled innovation ecosystem bringing together cutting-edge thinkers in the longevity tech space to champion meaningful advances so that everyone can choose how they live as they age. AARP’s decades of exclusive longevity insights, the breakthrough collaborative ecosystem and community of innovators positions the AgeTech Collaborative to lead the future of AgeTech.

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WHAT WE DO

Shape your innovation and go-to-market strategy using inputs from your buyers and users.

We help AgeTech, senior living, and other senior-focused organizations better develop and market products and services by more deeply understanding the needs, wants, behaviors and opinions of adults 50+ and their caregivers.

Our Solutions

Accelerate your path to growth among the 50+ demographic with powerful insights.

Strategic Insight

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Innovation & Marketing Guidance

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Intelligence Reports

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Some Questions We Can Answer

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PEOPLE

Who is your target audience? Who will buy? Who will use? How many are there?

HOW WE DO IT

We bring the best thinking to each challenge.

We engage a network of statisticians, qualitative and ethnographic specialists, and longevity/aging experts.

We use a blend of qualitative and quantitative research methods to uncover the attitudes, emotions and behaviors of adults 50+ and their caregivers.

Our Approach

Why work with us?

We approach every engagement through a bespoke lens to provide tailored solutions to your specific business needs.

Experts on the Aging Population

Specific focus on the 50+ population + panel of experts to deliver tailored guidance and actionable recommendations

Strategic Business Impact

Richer, more powerful business recommendations and senior-level consultative support

Flexible & Comprehensive

Partner across a breadth of research needs with greater depth across the Total Influencer Ecosystem

Some Work We've Done

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PERSONAL HYGIENE

Ensuring a successful product launch

A case study in Pre-Launch User Testing

“I love working with Morning Light Strategy. Dana and Nicole are knowledgeable, reliable partners I can count on to deliver insightful learning. Their reports have hit the mark the first time, providing guidance with an excellent synthesis of the data"

Connie Mattox, Partner & President - Personal Care Solutions, LLC

WHY WE DO IT

The future is old. And the future is here.

We can help AgeTech, senior living, consumer brands, NGOs, governments and healthcare organizations strategically plan and position for the global shift toward an older demographic by amplifying the voice of the aging population.

Our Story

Our Team

Experts in human understanding

As market research industry veterans, we are dedicated to delivering strategic insights that bring people aged 50+ into marketing, strategy and innovation decisions.